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IDEO Deep Dive video

In the video about IDEO redesigning a shopping cart in 5 days, it was really interesting to go inside of the design process of a major company.  It showed that the "corporate ladder" isn't the most efficient way to get things done in the workplace.  The best way to get creative ideas flowing is a very relaxed atmosphere where people are having fun and there are no positional statuses.  Also, being given restrictions or certain problems to work on is a kind of guideline and should be used to its full extent instead of thinking of it as a hindrance.

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